Mean Girls set to make Web3 comeback as “crypto-collectibles”

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American teen comedy Mean Girls (2004) may soon be making a Web3 comeback, with recent trademark filings by Paramount Pictures revealing plans to expand the brand into “crypto-collectibles.”

According to tweets shared by licensed trademark attorney Mike Kondoudis, Paramount Pictures filed two trademark applications on Sept. 7 for the early 2000s teen comedy starring former Disney actress Lindsay Lohan.

The trademark applications cover “downloadable multimedia files containing artwork” which are authenticated by nonfungible tokens (NFTs), as well as “downloadable virtual goods” including crypto-collectibles and NFTs.

The application also covers transferring and accessing crypto-collectibles, NFTs, and “application tokens.”

Mean Girls is a 2004 teen comedy film that later developed a significant cult following, spawning countless fan-made memes and reaction GIFs. It’s considered one of the most quotable movies of all time and has even led to a national Mean Girls Day every year on Oct 3. 

The application follows only a day after mass media conglomerate Viacom International filed a similar trademark application aimed at expanding The Teenage Mutant Ninja Turtles brand into the virtual world.

The number of companies filing trademarks for crypto-collectibles, non-fungible tokens (NFTs), and the Metaverse is continuously growing.

Recently, Cointelegraph reported that the number of trademarks filed in the Web3 space was on course to surpass that of 2021, as more companies are expected to join in the rush to secure a piece of the web3 pie.

Related: Iconic brands including Nike, Gucci have made $260M off NFT sales

Recent trademarks in the NFT and Metaverse space ranges from luxury designer brands, such as Hérmes to Sony Music Entertainment, to race car brand Formula One.

Data published by Dune Analytics report that high-profile brands such as Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany & Co. have already amassed a combined $260 million from sales of NFTs, making the adoption of NFTs a highly lucrative and profitable addition to existing brands looking to expand into Web 3.